The Art of Color in Ghia’s Sumac and Chili Le Spritz Cans
Ghia, a renowned non-alcoholic aperitif brand, has recently unveiled its latest flavor, Sumac & Chili Spritz, wrapped in distinctive packaging.
The 8-ounce ready-to-drink cans blend Ghia’s signature Aperitif spritz with sparkling water, sumac, and chili, offering a uniquely savory and spicy experience. But beyond the beverage itself, the color choices and design elements of the packaging play a pivotal role in conveying the brand’s message and enticing consumers.
The pale-yellow label on the can is not just a random choice. Yellow, a hue synonymous with joy, optimism, and warmth, naturally captures attention. This shade suggests the beverage’s light and refreshing nature, possibly hinting at the tangy undertones of sumac.
It paints a picture of a sunny summer day, making it an ideal choice for a drink meant to spice up the season.
Contrasting this bright hue is Ghia’s signature maroon logo. Maroon, a deep shade of red, resonates with feelings of passion, depth, and luxury.
In 2022, Ghia embarked on the journey of crafting this spicy spritz, dedicating over a year to perfecting the recipe.
In essence, Ghia’s Sumac & Chili Le Spritz is not just a beverage; it’s a testament to the power of thoughtful design and color psychology in branding.
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